HOW TO RANK FIVERR GIG ON FIRST PAGE
HOW TO RANK FIVERR GIG ON FIRST PAGE
We are going to talk about, we're just going to get right
into it. This is FIVERR, so what is fiver you can check the basic and
detailed introduction about fiver through the given link.
Ranking On FIVERR
So what we are going to discuss today is, how do I rank
well in the Fiverr search results? It's a mystery. Just like Google
search results, it's a mystery, it's an algorithm, it's
something that is very important if you hope to sell on Fiverr because if
people never find you, they can never buy from you. It doesn't matter how good
your services or your product is, they can't buy from you if they can't find
you. So today, we're going to talk about the Fiverr search results, what
influences the search results and how to rank higher in those results.
How People Search On FIVERR
Now, to start, we
should start by saying that the Fiverr platform is a giant search engine.
That's all it is. It's a database of creative services and a fancy search
engine to help people find the services they're looking for. And Fiverr has a
unique system for searching in that they can, users can not only search by
keyword, but they can also search by ticking little boxes on the side for
different categories. For instance, I'll just use the category that I'm in, the
category of voiceover. You could click a male or female, you could choose an
age range, do you want somebody who's over 50? Maybe somebody who's 30?
Different tone of voice for a different age. You can choose from different
accents. You can choose from different levels of sellers, are they level one,
level two, level, the top-rated seller? What do you want? So, there are a lot
of different factors that the user or the searcher is able to use when they're
looking for creative services. Now, just keep that in mind, because you can go
search the same keywords on Fiverr three times in a row, and my guess is your goanna
see a different population of results each time.
FIVERR STRATEGY
That in and of itself is a bit of a mystery to me, how you
can dominate one keyword for a while and then drop down in that same keyword a a little while longer. Know that Fiverr search results are not like Google
search results, where once you gain the top-ranking, you stay there forever
as long as you maintain your rank. It doesn't really work like that. Even where
I'm at today, I jumped around in the search results a lot because there's
always new sellers popping up, the algorithm is always changing. The way Fiverr
chooses things to promote is somewhat of a mystery and it's kept a mystery to
us, but all that being said, there are some things about search results that we
do know, and I can share with you, that if you do them consistently will help
you to be seen more often than not.
TIPS to RANK YOUR GIG
Ranking the fiver gig includes these steps and you have to
follow these steps also if you want to rank your fiver gig and especially for the
beginners...
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KEYWORDS RESEARCH
The first thing you need to do is make sure that your keywords
are optimized both in your gig title and in your gig description. Now, this is
really important, because Fiverr doesn't allow you to keyword stuff. In other
words, if you want to be seen for the keywords, voiceover, again, you can't
type in voiceover, voiceover, voiceover, and stuff, keywords in your gig
description, it'll actually recognize you and ask you to remove some of those
occurrences before it can save and post to your gig description. What you
should do is have an abbreviated but specific title. So, for instance, if
you're a copywriter and you want to start a gig for writing, maybe you wanna
write social media status updates for companies, I will write a professional
social media status update. That is it. Short to the point, descriptive, but it's
got your keywords in there. And the only way to really know what your short,
abbreviated, specific title should be is to do a little research, find out what
people are searching for to find services like yours. So that could either be
some research, both on Fiverr, you could look at some popular things on Google
to see what are people searching for to find people like me. That's how you
make sure that you rank for the right keywords.
FIND LOW COMPETITIVE KEYWORDS
Also here is the most important part of keyword research as
if you are a beginner and want to go for long-range and also want to show
your gig on the first page then you have to find that keywords which have low
competition and are easy to rank. You can search them and find the competition
for ranking your gig from the fiver search button. So, focus on low competitive
keywords and then you will automatically rank on high competitive that’s the
simple way to rank your fiver gig.
Gig Description
In your gig description, it should be coherent, it should be
clear, and it must be shortened to the point because you don't get an infinite
number of characters there. You have to maintain a certain character count in
order to be able to post that gig description. So make sure it describes what
you do, how you do it, and the basis of your rates. That's very important. Make
sure it's descriptive, but also has all your keywords in there. Make sure
people know who you are, and what you do. It is a written description of your
services. So those two things are very important. Optimized keywords, both
in your title and in your gig description. The next thing that's extremely
important is your gig video. In fact, I would say, really, if we're playing favorites
here, gig description.
VIDEO For Clients
I'm a video guy, gig description is important, but gig video is probably the most important thing that you're going to post, why? Because that's how people decide. Often people, to the peril of many sellers, don't read gig descriptions. You can write it in big, bold letters, you can highlight it and say something and they might not ever see it, why? Because most people just watch the video and then they either click buy or they move on. So that makes your gig video extremely important. So what you need to do is make sure that your video is, two things. Number one, it's eye-catching in the first three to five seconds, that it's like, boom, boom, boom, hey, pay attention, look at me, here's a reason you should buy from me. Because if it's not interesting enough, people will not watch it, they will not finish it. If it's boring, or if it looks unprofessional in those first three to five seconds, your done. Number two, it needs to be, just like your gig description, a great summary of what you do. If it's not descriptive enough to tell people exactly what you do, how you do it, and what it'll cost, then your gig video did not achieve the desired result. And a third thing, I think this is also very important, your gig video should be a great reflection of your actual services.
GIG IMAGES
Make sure there's a scene in your video that has a great
thumbnail, that if still or frozen, it would make a great thumbnail that would
make people go, ooh, I'm gonna click on that. Make it colorful. Make it
interesting. Make it eye-catching. Make it grab people's attention. That is
extremely important. So make sure you do that. One more thing about your gig
video. This is something that's brand new for me, it's something that I've only
learned in the last couple of months, but something that makes sense. I've also
learned that the age of your gig video plays into your search results.
PORTFOLIO
So, for instance, one thing that bugs me, because I'm not only a top-rated seller, I'm a top-rated buyer, I spent thousands of dollars on Fiverr every single year. One thing that bugs me is that I'll see gig videos where people have gone, let's say it's for voice acting, cause I hire a lot of voice actors, maybe they've gone to a really expensive studio and recorded a really beautiful demo, put that into their gig video and you're watching, and going, "Wow, this is great, Like it sounds horrible. You have to make sure that your gig video is great, but it's also in parallel with your actual services that, try to pay somebody fantastical to make your video, which by the way, you're not supposed to do, it's against the TOS, the terms of service, but make sure it's an accurate reflection of your actual service. That's why I would encourage you to get on camera. Even if you don't have a really nice camera, pick up your cell phone. People would rather see you on screen, the seller, being open, honest, and yourself, than anything else. No matter who you are, what you do, get out there, put your personality on display, show people who you are, and that will make them more comfortable, because people don't just buy services, they buy services from people, remember that. So make sure your gig video is interesting. Make sure it's in parallel with your actual service. Make sure it grabs people's attention. And this is a big one, we'll put this number four on video.
CLIENTS REVIEWS
Did you know that the search engine on Fiverr could really
care less how much you're selling? It cares more about how much you're being
reviewed and the quality of those reviews. That's very true. You could sell a
thousand gigs a week, and if you get one review, you're gonna be judged on that
one review. So make sure you're delivering high-quality content, right?
Everybody knows that already, but make sure you're asking people to leave you
ratings. And you're serving them in such a way that those ratings will be
positive. Now, in the early days, we used to have a thumbs up, thumb down the system. That's how Fiverr started, yay, nay. And it was really easy to get a
thumbs up, I think. You had to do something really bad to get a thumbs down.
Today, it's a five-star system. And actually, buyers are rating you, not just
one, two, three, four, or five stars, they have three different categories that
are giving you a one through five-star rating on, and that cumulative total
between those three categories equals your actual rating.
CONCLUSION
That's all I have for
search engine optimization or how to rank higher in the search results on
Fiverr. I hope you found that useful. Like I said, there's nothing that
is a simple one plus one equals two-equation to get you to the top of the
search engines on Fiverr, but I will tell you if you do the things we talked
about in this video, do them consistently and with care, and pay attention, you
will fare much better as time goes on and you will rank higher, get more views,
more impressions, and hopefully, more sales.
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